Tsion Gonen is SafeNet’s Corporate Vice President of Worldwide Marketing, responsible for leading the worldwide marketing team in strategy, brand management and creative development. He is responsible for driving innovative product marketing, branding and lead generation strategies in a global marketplace.

Mr. Gonen joined SafeNet in April 2009, after the acquisition of Aladdin Knowledge Systems, where he led Aladdin’s global sales and marketing efforts, focusing on driving the company’s go to market strategy and sales execution. Prior to assuming this role, Mr. Gonen led Aladdin’s Content Security business unit, directing its growth strategy in the worldwide enterprise market.  

Prior to joining Aladdin, Mr. Gonen was instrumental in significantly increasing revenues and gaining major customers while serving as Managing Director of the Middle East at Sony Ericsson, and as Vice President of International Marketing & Sales for Emblaze Mobile.

Mr. Gonen holds a degree in Electrical Engineering from Tel Aviv University.