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Confirmed speakers for LicensingLive 2009 include:

• AmberFin - Bruce Devlin, Chief Technology Officer
• Micro Focus – John Maher, Release Team Infrastructure Manager
• PwC advisory services – Dipesh Biswas, Technology Director
• Federation Against Software Theft [FAST IiS] - John Lovelock, Chief Executive
• SafeNet - Chris Holland, VP Software Rights Management

Confirmed Speaker Presentations include:

FAST IiS
Maturity of SAM Practice in the UK Market – Perception & Reality of Risk!

In this presentation, John Lovelock will share insights from FAST IiS based on research to understand current attitudes, practices and perceptions of UK businesses on the issues surrounding software licensing and software asset management. This research was conducted by IDC as the first of an ongoing programme to plot trends and the resultant feedback provides qualitative information for publishers looking at their markets and customers. The 2008/2009 survey targeted both private and public sector organisations to assess their current understanding of licensing practices, their attitudes towards software acquisition, their perception of new technologies and to understand where they will make changes to benefit from a more cost-effective and risk-free environment in the future.

Micro Focus
Software protection, the need for change – a case study.

Micro Focus recently took a strategic decision to use an external license/protection system to protect its product line. This presentation will explain the rationale behind those decisions and the journey thus far, and some thoughts about going forward.

PwC
Operationalizing SaaS/cloud based business models to create business value: Leading practices discussions

Several thought leaders and analyst data suggest that in the next 3 to 5 years anything from 25 to 42% of the world software will be consumed as a service. It also shows that it will be vendors who adopt a hybrid model (selling software with service) who would gain a significant value impact with SaaS.

Operationalizing a new business model without breaking the old is always difficult especially when both need to work together.  The more successful models are trying to combine products (hardware and or software) with SaaS /cloud type of services and offer this as an integrated bundle to expand the client experience and thereby increase total available market.  It creates tremendous shareholder value growth opportunity. However, operationalizing this mix has many considerations and challenges.

• Creating, selling, provisioning and supporting bundled products and services as one saleable item globally
• Supporting volume licensing channels
• Ability to maintain VSOE and avoid ratable traps
• Making the client experience seamless across the bundled products and services
• Increasing cross sell and up-sell potential at the client experience touch points
• Managing licensing, activation, provisioning for bundled products & services
• Subscription and services management
• User generated content management
• Metering and billing
• Resiliency of SaaS infrastructure

Our presentation will share with you experiences and approaches to manage the above to successfully implement the transformation to create sustainable business value for the next 3 to 5 years

SafeNet
What does it mean to convert Licensees in to Subscribers?

Advances in connectivity, performance, virtualization and a swing to client-server like applications, Open Source and changes in the way people want to purchase software is putting unprecedented pressure on for-profit ISVs.  What does the future hold for traditional software delivery and license models?

Biographies:

FAST IiS John Lovelock Chief Executive of The Federation

John Lovelock joined the Federation Against Software Theft (The Federation) in 2002 bringing extensive overall business management experience gained as a former General Manager of Ora Electronics UK Ltd who became the largest mobile phone accessory supplier in the UK within the 4 years he was there and then Managing Director of Allgon (UK) Limited, Sweden’s largest mobile phone antenna manufacturer.

Prior to this he spent 19 years in South Africa where he originally went to play rugby for a ‘couple’ of years, with the intention of returning to the UK to play for England. Originally trained as a mechanical engineer, he grew-up into business and general management roles within the South African motor manufacturing industry.

As Chief Executive of The Federation John’s focus is to represent the software industry of the United Kingdom to Government when lobbying for legislative reform; Instigating copyright enforcement action through the Legal Team; working with industry and Government agencies in the education sectors to ensure that UK students grow up to respect Intellectual property in all its forms.

John is Chairman of the Digital Group within the Alliance Against Intellectual Property Theft, which focuses on theft and misuse of members digital content such as software, music, film, games, eBooks and digital publications by end users. Their current campaign engaging with employer bodies such as the Confederation of British Industries (CBI), Institute of Directors (IoD) and the Federation of Small Businesses (FSB) to point out the risk to business of them not having control over employees in the workplace.

Micro Focus John Maher Software Engineer – Principle

John Maher started his professional life in the electronics industry, where he was offered the chance to move into mainframe software development . He has since worked on a variety of platforms and languages ranging from COBOL on the mainframe, to assembler on micro controllers , and lots in between .

He has been with Micro Focus for the last 10 years, and one of his main areas of responsibility is leading a team that is responsible for protecting parts of the Micro Focus product range.

PwC Dipesh Biswas Technology Director

Mr. Biswas has been a leading practitioner of IT related strategy consulting and advisory services for over 20 years of which the last 12 years have been in USA. He currently is a leader of the software sector for digital transformation for PwC and also is a thought leader on associated technologies such as SaaS and Cloud. Mr. Biswas worked with several dot com start ups in the late 90s advising them on leveraging the internet technology to create new business models. Later on, he specialized on helping businesses leverage internet technology to create new experiences for its customers and for improving business’s ability to compete and globalize. He is an invited speaker on the subject of using technology to support business process globalization.

In this presentation, we shall deliberate upon what is driving the demand for value based software and related technology, the complexities associated with fulfilling that demand and the technology opportunities that is emerging to help software and technology companies not only mitigate those complexities but take advantage of the opportunities.

AmberFin Bruce Devlin Chief Technology Officer

Bruce is responsible for leading strategy and vision at AmberFin, helping their customers to deliver superior-quality TV, film and video content across a rapidly changing file-based media environment.

After graduating from Queens' College Cambridge, Bruce has been working in the broadcast industry ever since. He joined the BBC Research Department working on Radio-Camera systems before moving to France where he worked on sub-band and MPEG coding for Thomson. Bruce joined Snell & Wilcox in 1993 where he started the company's work on compression coding.

Bruce joined AmberFin, the software division of Snell & Wilcox in 2008 as VP of Technology where he guided the company on file, workflow, and systems issues. He was appointed to the post of Chief Technology Officer of AmberFin in January 2009.

Bruce holds several patents in the field of compression and files. He has written international standards and contributed to books on MPEG and File Formats. He is co-author of the MXF File Format Specification and an active contributor to the work of the SMPTE and the AMWA. Bruce is a fellow SMPTE (Society of Motion Picture and Television Engineers).

Malcolm Rowe is an IT veteran with over twenty years industry experience, nine of which within the Content Delivery Network market. Rowe has been with Akamai for over seven years fulfilling several senior positions.

On joining the organisation, Rowe held the role of Regional Manager South East Asia from 2002-2004. In April 2007 he was appointed Regional Manager for Northern Europe. In his current position Rowe leads a team responsible for the development of key relationships and business opportunities within the territory.

SafeNet Chris Holland VP Software Rights Management

In May 2008, Chris Holland was promoted to SafeNet’s Vice President of Software Rights Management responsible for the business strategy evolving from changes in the market while enhancing the value the company brings to customers thorough new product developments and mergers and acquisitions. He oversees product development and marketing activities for this business unit.

Mr. Holland joined SafeNet in March 2004, after the acquisition of Rainbow Technologies, as the Director of Product Management, Enterprise Division. In this role, he managed all aspects of product management, product marketing, and strategic direction delivering high assurance security solutions to customers. During his tenure at Rainbow Technologies, he led the development of SSL remote access technologies.

Prior to joining Rainbow Technologies, Mr. Holland worked for Ericsson in product management, developing next generation phone technology for medium size enterprises. He developed network and security processors for a semiconductor company (Valence Semiconductor). Before moving to the United States in 1997, Mr. Holland worked for AST Europe in the UK, delivering computer systems.

Mr. Holland holds a Bachelor of Science in Computing Science and Software Engineering from Brunel University in London.